The Bridget Jones Effect: Big Pants You Are Beautiful!


The third movie instalment of Helen Fielding’s loveable character Bridget Jones Baby has maintained its place at the top of the cinema lists through out September.

But it seems that self-deprecation and and embarrassing moment humour weren’t the only crazes Bridget Jones made popular again.

If trends in the underwear industry are anything to go by, then big pants are back and they are beautiful!

Bridget Jones Big Pants

Of course when we think of embarrassing big knicker moments, Reneé Zellweger’s portrayal of Bridget in the famous “Hello Mummy” scene with Hugh Grant has no gone down in cinematic history.


The underwear shown in the film were a far cry from the glamorous or sexy lingerie one would want to be wearing should such a moment arise, but underwear brands have realised the reasons why so many women identified with Bridget’s plight:

We like comfortable underwear. So why not make it look good, too?!

At we work with some of the world’s biggest designer brands in underwear, swimwear and lingerie, and we have noticed an upward trend in the styles coming in over the 2016 seasons.

Knickers are getting bigger, utilising more comfortable fabrics, while still maintaining exciting colours and beautiful finishing details.

So we’ve curated some of the best here for you. No need to thank us ladies, we know the score!

Big Pants Can Be Sexy

One look at the latest Triumph Contouring Sensation Highwaist Panty Briefs and you may not recognise modern shareware for being just that – but it is!


Triumph are one of our favourite brands for shareware because they can do it with style and science! The new breed of Bridget Jones-style “Granny Panties” have come a long way from the big, baggy styles and don’t possess the rigid lines of the first wave of control wear we saw a decade ago.

When it comes to everyday comfort though, we always say you can’t go wrong with a pair of Sloggi briefs. They come in all shapes and sizes for whatever the day will throw at you, but their latest range of Laser Cut Light Hipster Pants are as beautiful as they are impressive.

Buy Now

The light series uses laser cut technology for a seamless, comfortable design, while the sparkle designs add a touch of glamour. The Sensitive Seric Souplesse fabric is light, highly breathable, moisture-controlling and durable when washed.

Tommy Hilfiger’s Printed Briefs bring the rich Autumnal colours of the season together with a sexy animal print-like pattern and infuse them together in an expertly fitted cut to offer the optimum support and comfort for everyday wear.

Buy Now

The great thing about this is when paired with the matching lace triangle bra, it makes for a stunning look without the fuss and discomfort of other lingerie sets made only for night-time use.

Of course, usually when we are on the hunt for some glamorous lingerie, we need look n further than our brand friends Fantasie, who do exquisite detailing and figure-enhancing shapes like no one else.

Buy Now

But the Fantasie Jacqueline Short Briefs are proof that sexy can be supportive and comfortable too. The big pant cut is turned on its head with jacquard detailing and Swiss embroidery for a sultry take on the boy short style.

And we couldn’t possibly talk about impressive pants without mentioning Freya!

Buy Now

The Freya ranges through Spring/Summer and now into Autumn/Winter have brought us the epitome of elegance. The Freya Chameleon Short is just one example of how a supportive pant cut can be paired with quality craftsmanship and beautiful patterns to create a stunning lingerie look.

To see our full selection of the best designer knickers, pants and lingerie curated around the globe just for you, visit and let our cubs do the hard work for you!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s