The Future of Underwear: in 2017

Happy New Year Grizzlies!

We hope January has been good to you. It’s been good to us.

The cubs at the UtilityBear warehouse have packed more designer sale items than ever before, sent around the globe, with love to all of you!

Of course this time of year the world of fashion is gearing up for Spring Fashion Weeks and a sneak peek at the latest trends. And while the same happens for undies and swimwear, what interests us more is the technicality behind the latest designs.

2017 is the year underwear goes futuristic!

And not in a spaceman way – although that would be pretty cool too, right? No we’re talking about new technologies, production advancements and cool new designs. Pants are becoming Smartypants!

If you want to be ahead of the pack then you’ve come to the right place. Seeing as we’ve educated you on the history of underwear, now let us take you on a tour of where underwear and lingerie is headed in 2017… AND BEYOND!

Scaffolding Smalls

Enhancing underwear isn’t just for lady bears.

For the last decade we’ve seen huge advancements in the technology behind what is now affectionately known as “Undie Armour.” Control wear and shape wear started with Spanx and their revolutionary body stockings and has since moved on to slimline, seamless materials incorporated into stunning lingerie designs and everyday wear.

But for too long, the men-folk were forgotten. The focus was on comfort, not style. Until now. We’re seeing a rise in pouch-enhancing technology and designs, aimed primarily at making you look your best when wearing only your boxers, with a helpful lift up and out where it counts! Check out newcomer brand Bjorn Borg for some serious-scaffolding-seam action:

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Buy Now! Bjorn Borg Essential Boxer Shorts 3 Pack

Genital-Friendly Gym Gear

The majority of modern advancements have come in the field of fabric technology. Big brands are now incorporating moisture wicking capabilities as standard, even in day wear ranges.

But as fans of a good burst of physical exercise ourselves (well, sometimes), we have been super impressed with the performance designs that arrive into us each week. From Jockey Sport’s microfibre range providing breathability and moisture regulation to HOM’s performance trunks that allow the skin to breathe, avoid overheating and a dries quickly, you’ll never again have to worry about the nether regions when working out!

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Buy Now! Jockey Microfibre Active Trunk 2 Pack

Forever Frillies

In times gone by designer brands who were confident in the quality of their products would offer a returns policy should anything fall short on customer satisfaction.

Brand whizz kids Sloggi have taken it even further with their Evernew Range. Having invested for years in technology, design and durability, Sloggi are so confident in the endurance of their products that their latest guarantee is more than a return policy. It is completely unlimited and unconditional. Yes, really. They promise to stand behind every single product in the collection.

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Buy Now! Sloggi Evernew Bralette

If a product does not deliver on their quality promise, customers simply return it to them at any time for an exchange. It’s a game-changer.

But what underwear advancements are we still waiting on?

Sensory Smalls

Thanks to Nestle Fitness back in 2013, we’d already been introduced to the “tweeting bra” which raised awareness of breast cancer by tweeting each time the celebrity wearer unclasped her bra via a bluetooth sensor.

But now US army medical researchers are developing “smart underwear”with sensors hidden inside the waistbands. The sensors can track heart rate, body temperature and perspiration, and then send all the information back to a central monitor.

Of course in the army, the purpose is to judge which trainees are coping best under stress. But this technology could easily be used with gym-goers for example, bringing the training tracking off your arm or smartphone and straight into your training gear!

Goodbye FitBit, Hello FitBits!

For all your smartypants designer underwear needs, join our VIP Cub Club with your email address online now and Like us on Facebook for the latest competitions and deals!

Add Some Pumkin Spice To Your Underwear Drawer

Pumpkin-Spice-Fashion

Hallowe’en is upon us, Grizzlies, but that doesn’t mean that the dark nights bring with them dark and boring underwear.

Far from it, in fact.

Some of our favourite designer underwear brands at UtilityBear.com have ramped up the colours and patterns this season. Perhaps the popularity of Pumpkin Spice across food, drink and decoration has made it’s way to the fashion world, too.

Gone are the brown and burgundy tones of days gone by…

Instead, feast your eyes on these latest arrivals!

The Calvin Klein superior cotton low-rise jersey trunk get’s a seasonal twist with deep blue, rust orange and mint-grey in the latest three pack (from £36.00).

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Buy Now

 

Tommy Hilfiger have upped their trunk game, too, with the latest Icon Trunk 2-pack. The high quality cotton fit remains the same, as does the signature logo waistband. But the art-deco take on the military camo is a seasonal must-have (from £35.00).

Tommy-Hilfiger-Trunks
Buy Now

 

“Baby, it’s cold outside…” but it’s warm in here, thanks to Jockey’s famous cotton long-pants twin packs. This season, they’ve ditched tradition to bring the thermal trend bang up-to-date with cool blue and checked designs (from £54.99).

Jockey-long-pant-thermals
Buy Now

 

If you’re working out, you can now do it in style with a classy update of bright featured waistband on the new HOM performance explorer trunks. The cool camouflage print joins the same breathable fabric and comfortable fit.

HOM-performance-gym-trunks
Buy Now

 

Of course, our email subscribers this week benefitted from a secret, VIP Calvin Klein sale – so you could update your wardrobe FOR LESS by joining the VIP club at UtilityBear.com

Check the new arrivals each week to keep up-to-date with the latest styles and hot, new designers wanting to join our “Cub Club” real soon…

Pumpkin-Spice-Fashion